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CHOICE GROUP | EST. 1970

BUILT ON LEGACY. DRIVEN BY THE FUTURE.

50+
YEARS OF
TRUST
6+
MULTI-SECTOR
GROUP
1970
ESTABLISHED
YEAR
INTRODUCTION

A LEGACY ROOTED IN TRUST.

Founded in 1970, our journey began with a singular vision to create lasting value. Over fifty years, we have systematically expanded our footprint across critical sectors of the economy.

Our approach is defined by architectural precision in business—building robust, scalable enterprises that endure while remaining agile enough to embrace the future. We do not just build businesses; we build institutions.

Mr. Subair Founder Portrait

Late KP ZUBAIR HAJI

Founder KMS Trading & CHOICE Group

OUR JOURNEY

CHRONICLES OF GROWTH.

1970

Establishment of KMS Trading Company, laying the foundation of our commercial operations.

1984

Entry into Hospitality sector with the launch of Choice Seaside Hotel.

1991

Entry into Manufacturing sector with Choice Plywood Industries and Choice Boards & Wood Industries.

1993

Operational expansion with Hollywood Panels Factory and West End Boards.

2000

Established City Panel Industries and incorporated Wood Impex Bangalore.

2003

Greenwood Veneers established, expanding wood processing and veneer capability.

2008

Diversified chemical output with the Excel Polymers Resin Plant startup.

2009

Commissioned the New Victory Plywood Factory to scale industrial outputs.

2014

Began international expansion, establishing trading footprint and logistics in Myanmar.

2016

Appointed distribution partner for Dulux Paint, expanding domestic sales reach.

2019

Ventured into FMCG / Ice Cream Manufacturing with a state-of-the-art facility.

2021

Launched Nextwud brand, representing a modern aesthetic direction for the market.

2024

Initiated building material trading operations alongside deep machinery upgrades across factories.

2026

Enhanced general production capacity and initiated key re-entry plans into the Hospitality sector.

50+
YEARS
6+
SECTORS
1970
ESTABLISHED
2026
NEXT CHAPTER
OUR PORTFOLIO

MANY INDUSTRIES.
ONE VISION.

A curated collection of enterprises built on a foundation of operational excellence and strategic foresight.

01
Manufacturing Portfolio

Manufacturing

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CORE SECTOR
02
Hospitality Portfolio

Hospitality

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LIFESTYLE
03
FMCG Portfolio

FMCG

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CONSUMER
04
Real Estate Portfolio

Real Estate

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INFRASTRUCTURE
GET IN TOUCH

LET'S BUILD WHAT'S NEXT.

location_on CORPORATE OFFICE

Opposite State Warehouse
Thavakkara Road, Kannur
Kerala — 670002

mail ENQUIRIES

choicegroupknr@gmail.com

call PHONE

+91 80756 17099